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12:0012:20 17. Feb 2020
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Omnichannel-Stage

Omni-Channel vs. Customer Journey

Omnichannel means that consumers are getting informed about their chosen product in many ways – in the store, via the web shop and through online shopping communities or social media channels. The ‘customer journey’ is therefore often long, complex and increasingly international. The consumer demand for omnichannel services isn’t without its problems – especially when it comes to the issue of payment. In this presentation you will learn what real omnichannel payment can look like for you