Omnichannel Fulfillment: How arko | Hussel | Eilles Group intelligently integrates their on- and offline channels to address omnichannel opportunities

E-commerce is booming and retailers are faced with the challenge of meeting new expectations of customers such as high product availability, fast delivery times and a seamless shopping experience. With a new omnichannel approach, the arko | Hussel | Eilles Group connected their online shop and brick and mortar stores to form a strong network in order to individual customer preferences more holistically and seamlessly - regardless of whether they shop online or offline, if they choose to have their order delivered to their doorstep or if they would like to pick up the order at the store.