14:4015:00 18. Feb 2020
14:4015:00 18. Feb 2020 iCal myOrganizer

Online configurator for a target-oriented accompaniment of the customer journey

System4 is a flexible modular furniture system made of high-quality steel. Thanks to its modular composition, System4 offers timeless and individual presentation options on the shop floor and also fits perfectly into the living and working area. In order to ensure the most target-oriented customer journey possible, System4 relies consistently on digital in all processes, with a responsive online configurator at the heart, enabling customers to independently design their desired furnishing solution. In this session you will learn how the System4 configurator integrates into the entire e-commerce context and the customer journey, which interfaces it uses, for example to PIM, online shop or CAD, what the findings are so far and which recommendations and further developments have been derived from them.