Getting consumers to enjoy offline shopping as much as online shopping means putting the power in their hands. Every product in a store has a barcode and every consumer has a smartphone. By leveraging the smartphone’s camera or providing a dedicated barcode scanner a consumer can complete their shopping and checkout process by themselves whether online or in-store. Combine this technology with the shopper’s online profile and create symbiosis across all channels. The omnichannel experience requires omni-solution tech.