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11:0011:30 18. Feb 2020
11:0011:30 18. Feb 2020 iCal myOrganizer
Store Design Stage

RETAIL ISN’T DEAD - Innovative Strategies for Brick and Mortar Retail Success

E-commerce has had a massive impact on how customers shop. As a result, consumers have transferred their expectations to physical retail stores. Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business.

Matthias Spanke presents 10 innovative strategies with which retailers are and in the future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.

Plus: 20 best-practice examples of different industries from all over the world.