E-commerce has had a massive impact on how customers shop. As a result, consumers have transferred their expectations to physical retail stores. Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business.
Matthias Spanke presents 10 innovative strategies with which retailers are and in the future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.
Plus: 20 best-practice examples of different industries from all over the world.