12:0012:30 27. Feb 2023
12:0012:30 27. Feb 2023 iCal myOrganizer
Retail Marketing Stage

Shopper Marketing Measurement - ROI & Predictive Performance

A look at the challenges shopper marketers are facing in determining investment strategies and performance metrics for various shopper marketing tactics. Insights into how measurement tools can provide normalised ROI measurement, and create predictive planning capabilities for better shopper marketing investment.