12:30 – 13:00 27. Feb 2023
12:30 – 13:00 27. Feb 2023 iCal myOrganizerRetail Designers Stage
Sophisticated, striking, sustainable - Tomorrow’s design challenges for retail brand design
High-end brands are dependent on their established design, appeal and image. Glossy, shiny, extraordinary - this is how many of them have conquered the attention of their audience. Turning to sustainable design, materials and processes may seem like an insurmountable challenge to some of them. Follow Micha Klein’s presentation to find out what today’s designers need to know to build meaningful brand spaces that will underline the particular brand promise but still resonate with an ever-increasing sustainability-conscious audience.