12:2012:40 01. Mar 2023
12:2012:40 01. Mar 2023 iCal myOrganizer
Connected Retail-Stage

Symbiotic Retail
How Scan & Go Fuels Data across Channels to Help Customers Make Informed Purchase Decisions

As retailers transform more and more into media businesses, data created across all channels can be overwhelming. But it presents enormous opportunities, including a better customer experience and new media revenue streams. Scan & Go finally enables retailers to gain detailed insights into the in-store shopping journey. Retailers need to combine data from all their sources, leading to new value between channels and enabling them to create new revenue streams through a seamless, hyper-personalized shopping experience.