Brands continue to be attracted by the power of merging the digital and physical world. It is becoming more evident that consumers expect the brands they love to be innovating and to deliver an increasingly connected and digital experience. Wiliot is building the first battery-free Bluetooth tags by harvesting energy from radio waves. Bluetooth tags with no maintenance, a paper-thin form factor, and sensors, open up a world of possibilities from a product’s birth to repurposing. Bluetooth connectivity enables devices as common as a smartphone to identify products, revealing new insights and creating new consumer engagement experiences not only in the retail environment, but also when the product is taken home. In this session, Wiliot joins with Avery Dennison to share how battery-free Bluetooth is changing the future of consumer experience.