© PantherMedia / Leung Cho Pan
12:0012:20 20. Feb 2020
12:0012:20 20. Feb 2020 iCal myOrganizer
Omnichannel-Stage

The State of Unified Commerce

Talking Point: The Retail Apocalypse, Is it over? Did it happen? Is it still coming?, The Halo Effect – the impact of brick & mortar on digital sales, The Dark Side of Omnichannel – common pitfalls that traditional retailers fall in to, Engaged Associates = Happy Customers, Summary of Presentation, Technology: you need it to survive, but it is also the great leveller; The Store remains your brand’s single most important touchpoint; Avoid omnichannel pitfalls – look at Stores as Markets and fund in-store digital activities; Great customer experiences are delivered by engaged Associates; The retailer with the best workforce wins!