tierwohl.tv - Opportunities of the new govermant animal farming labelling for the trade

Live Streaming direct from the stable to retail counters boost sales. Find out how tierwohl.tv affects the buying behavior of customers and what significance transparency, authenticity and credibility have for customers today. Using practical examples, this presentation will give an overview of the new possibilities for communicating regionality and, based on study results, provide an insight into the reaction of customers and the influence of livestreams on shelves and counters on product range decisions.