© Messe Düsseldorf
11:2011:40 19. Feb 2020
11:2011:40 19. Feb 2020 iCal myOrganizer

What does e-commerce have what brick-and-mortar retail lacks?

The answer to this question is quite easy: data and technology to use this data to optimise conversion. But what about stationary retail? It also has digital instruments and technology to generate relevant data. Marco Wassermann presents use cases to show how to use this data for personalisation, automatisation and campaign management.