© Messe Düsseldorf
16:3017:00 19. Feb 2020
16:3017:00 19. Feb 2020 iCal myOrganizer
Retail Designers Stage

Why creativity is the new consistency

It was once enough for brands to remain consistent - delivering the same product, service and messaging kept customers coming back. However, in the new era of experience where change is the norm and consumers have multiple brands in every industry vying for their attention, consistency is likely to result in being left behind and forgotten. We’ll be discussing what brands need to do in order to be bold, shake things up and thrive in the new economy.