© Messe Düsseldorf
12:3013:00 18. Feb 2020
12:3013:00 18. Feb 2020 iCal myOrganizer
Retail Marketing Stage

Why creativity is the new consistency

It was once enough for brands to remain consistent - delivering the same product, service and messaging kept customers coming back. However in the new era of experience, where change is the norm and consumers have multiple brands in every industry vying for their attention, consistency is likely to result in being left behind and