How digitizing payments drives B2B omnichannel sales

B2B e-commerce and the associated consumer orientation have had a significant impact on the development of the B2B payment landscape, and this development is sure to continue in view of the generational change in business owners and corporate decision-makers. Yet online transactions today account for only about a quarter of the total business of the average B2B merchant, which often still relies on traditional sales channels involving face-to-face interaction by phone or email, especially for more complex and high-value goods and services.

The digitization of B2B payments therefore requires the delivery of omnichannel solutions through a single platform, seamlessly integrated with the corresponding workflows of a merchant's internal sales and finance processes. Using multiple client examples, Julian Kurz, Chief Commercial Officer and B2B Omnichannel expert at Mondu, will demonstrate that the digitization of B2B payments requires the delivery of omnichannel solutions through a single platform that are seamlessly integrated with the corresponding workflows of a merchant's internal sales and finance processes.