© PantherMedia / Leung Cho Pan
11:2011:40 20. Feb 2020
11:2011:40 20. Feb 2020 iCal myOrganizer
Omnichannel-Stage

How Artifical Intelligence optimizes your Multichannel Pricing decisions

Better decisions have become possible through artificial intelligence in retail, especially in terms of pricing optimization. If you want to determine the optimal price in multichannel retail, you can never look at the price alone, but it must always be determined in the context of the entire marketing mix. AI is the ideal tool for this. In order to successfully use the full AI potential for pricing in its entirety in multichannel retailing, however, it is also necessary to create some prerequisites (clarity in the marketing target definition, data strategy, infrastructure, use of ESL).