14:3015:00 16. Feb 2020
14:3015:00 16. Feb 2020 iCal myOrganizer
Expo + Event Stage

Working in the Global World

The designer bears a considerable responsibility when acting for a client in international exhibition markets. The right balance and dosage of thematic content / cultural overlaps and differences must be found with sufficient respect and empathy for the host country and the target visitor group. Errors can be costly and can lead to lost opportunities; instead thorough research, experience and precision in execution are essential