
Alexa von Busse hat Betriebswirtschaftslehre an der Universität Göttingen mit den Schwerpunkten Logistik, Unternehmensführung und Wirtschaftspsychologie studiert. Schon damals nahm sie jede Möglichkeit wahr, Studentenveranstaltungen und Seminare zu moderieren und absolvierte Praktika bei der BILD Zeitung (Politik/Wirtschaft Bund) und im TV (Kabel 1 und Hamburg 1).
Ihrer Reiselust ging Sie direkt nach dem Abitur und während des Studiums als Flugbegleiterin der Deutschen Lufthansa AG nach. Sie führte sie auch zum journalistischen Volontariat nach Nürnberg. In der Redaktion der „unterwasser – tauchen. reisen. fotografieren.“ studierte und beschrieb sie die Welt über und unter Wasser, lernte zu fotografieren und beschäftigte sich von Beginn an mit Online-Journalismus – der Grundstein für die heutige Spezialisierung auf multimediale Formate.
Die Begeisterung über die neuen technischen Möglichkeiten und das journalistische Know-How gibt Alexa von Busse heute in Seminaren und Schulungen für Verlage, Unternehmen und Akademien weiter. Außerdem treibt sie gerne Sport wie Skifahren, Tauchen, Golfen und Yoga, engagiert sich ehrenamtlich in der Scharnow Stiftung Tier hilft Mensch und hat 2018 ein Netzwerk für berufstätige Frauen in Bremen gegründet.
Events with Alexa von Busse:


The Modern Store

The offline store in focus - How AI-based data analysis in brick-and-mortar retail is driving the omnichannel strategy

I say Sustainability, you say Supply Chain. Who’s the liar?

Composing Your Commerce: Driving Growth Flexible Solutions

Is data collaboration the key to innovation and growth in the hyper-competitive retail market?(Microsoft Partner)

Alternative Payment Methods at POS and in eCommerce

Future of Checkout: How does brick and mortar checkout look like in five years?

Smart future solutions for a new User Experience

Connected Commerce in the fresh food areaEnabler for efficient processes & a frictionless shopping experience

Customer journey and smooth transitions from in-store touchpoints with mobile devices

Connected ExperiencesHow furniture retailers delight customers on the customer journey and what other industries can learn from this

Store-to-store transfers: Next level of your inventory optimization.Why will replenishment systems never be perfect? (Microsoft Partner)

Retail Next Big Trends for 2023

How Retail Brands are Driving Omnichannel Transformation

How RFID contribute to the end-to-end supply chain of C&A?

The Consumer Cul-de-SacThe importance of cash in an omnichannel retail environment

Omnichannel Fulfillment: How arko | Hussel | Eilles Group intelligently integrates their on- and offline channels to address omnichannel opportunities

The vision of food retailThe impact of robots & process automatisation on goods handling

Most famous Scandinavian consumer exports: Ikea, Abba and profitable E-Groceries(Microsoft Partner)

Digitalize, Advertise, Pay and Sell!Everything a SME merchant needs to know to on their way to create a successful Omnichannel journey

The relevance of digital receipts for tomorrow's Omni-Channel Strategies

Immersive Commerce & the Metaverse

The state of omnichannel retailing in the DACH region

4 Steps to Creating a Supply Chain Powered Commerce Experience

Trend-setting MFC developments for the eGrocery sector – Multi Temperature Storage/Picking

How to leverage unified commerce for the best shopping experience?

Unified Planning & Optimization: Centralize for Success

The Freenet Story:Becoming a real omnichannel player powered by End2End digitalization – from store to headquarter and back

New retailing with web3

Business Case – Digital Twin live at E center Warnow Park

Powering sustainability and circularity with connected products

Changing feedback culture:How the ROSSMANN employee app improves the employee experience

The good ol' futureHow stationary check-out IT will become the hub für a digital customer journey that boosts individual service

The Evolution of Price Tags:About Cave Drawings, innovative ESL Applications and AR usage in pricing

Autonomous Retail Store in Practice

How AI is improving consumer experience and enhancing self-service?

The Future of Omnichannel CommerceHow Online Shopping Will Live Side-by-Side with the High Street

From the GDPR compliant analysis of customer movement at brand level to the control of all channels.

Future Proof Commerce: How the world’s leading retailers are implementing flexible processes and planning solutions to face online growth and omnichannel complexities(ABOUT YOU & Guess Case Studies)

How will smart technology impact your omnichannel supply chain?

Symbiotic RetailHow Scan & Go Fuels Data across Channels to Help Customers Make Informed Purchase Decisions

Promotional optimizer with Use case

Filling in the blanks: the power of payments data in shopper insights

The new digital European B2B Service Platform for Industry and Retail

How AI will change the Fashion Industry status-quo(Microsoft Partner)

Mould your Customer Phygital Twins

How digitizing payments drives B2B omnichannel sales

Marketing in the Moment

How SoftPOS can enhance retailers’ customer journeys and experience -A panel discussion with Toshiba, Worldline, Mastercard

From Point of Sale to Point of Services…the necessary transformation of physical store!

How AI can be used to enhance the Metaverse in Retail

Items in Motion – Lifecycle RFID for Fashion Retail

The 3 Tiers of ROI in Moving to Item-Level RFID

Digital receipt - opportunity or nuisance?

From retail event to community - with an event app your participants stay connected

Accurate In-store location made simple
