Elias Heinel

G2K Group, General Manager Retail

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Elias Heinel is General Manager for the Retail Business Unit of G2K Group, a German AI company based in Berlin. In his role Elias is overseeing the global strategy and growth of G2K’s Retail product portfolio, serving multinational clients like “Schwarz Gruppe” with different AI-driven use cases. Prior to that, Elias held various other management and strategic positions within the G2K Group for four and a half years. Elias combines an academic and interest based technical understanding with strong business acumen which he has been able to shape in various industries such as hospitality and IT management consulting. After graduating in International Management for Business and IT at DHBW Mannheim and a course in Managerial Skills and Entrepreneurship at the University of Almería, Elias gained intercultural experience while working abroad in London, Hong Kong and Dubai and is passionate about constantly challenging and expanding his knowledge.