Florian Strecker

RELEX Solutions, Senior Account Executive


More than 15 years of wholesale and retail experience.

Main focus:

  • Consulting on and sales of solutions to support core processes in category management and supply chain.
  • Use of AI-supported processes to generate optimal and actionable decision proposals:
    • in category management, specific suggestions are generated for the right pricing for each item in each store, including promotional prices. This is made possible by precise knowledge of customer demand (keyword price elasticity). Goal: Identify the optimal price image and ensure the best possible management of the price portfolio;
    • in supply chain management, precise order proposals are generated for stores and distribution centers through knowledge of store- and item-specific demand. Goal: To ensure the highest possible product availability while at the same time using goods efficiently throughout the entire supply chain through to the manufacturer.