Frank is founder of Q&A, the Dutch Ebeltoft Group Member firm and started his company in 2003 after a successful career at Deloitte and E&Y. He has over 25 years retail experience and is also assistant professor Retail Marketing & Strategy at the University of Amsterdam. Frank is author of the standard retail book Retailmarketing and recently published his new book S.A.L.E. how to create winning and futureproof retail organizations. Recent clients he worked for are Ahold, AS Watson, BCC, Bol.com, GrandVision, HEMA, IKEA, WE Fashion, CBRE and Redevco.