Prof. Beier is managing director of the Steinbeis Transfer-Centre - Exhibition, Convention and Event Management (ECE) - at the Cooperative State University, Ravensburg, in Germany. The center supports knowledge transfer from the university to top- and middle-class enterprises, especially to the exhibition industry, and offers consultancy in the respective fields.
Prof. Beier was member of the supervisory board of the Cooperative State University in the federal state of Baden Wuerttemberg with app. 40.000 students till September 2015.
He retired from the university in 2017.
In 1983, Prof. Beier started his academic career. He initiated the first faculty for “Exhibition, Congress and Event Management” in Germany, which was established three years later.
Prof. Beier accomplishes international projects together with European, Asian and Arabic partners and offers advanced training programmes. His special teaching and research fields are: exhibition and convention management, trade show marketing; strategic management; international management training; market and trade research. One of his main areas of interest is the “International Exhibition Industry and its Future”.
Prof. Beier is the initiator and person in charge of the “Exhibition Management Degree (EMD)”, which is worldwide offered to the MICE industry by UFI, The Global Association of the Exhibition Industry” located in Paris.
In 2017, he launched a new education program for the “International Federation of Exhibition Services (IFES)”, titled as ICE – IFES Certified Expert -, which is addressed to the stand building industry.