James is a passionate branding and retail design specialist, renowned for creating award winning retail environments around the world. He is responsible for building Little’s reputation for breakthrough thinking and design excellence that leads to profitable growth. His approach considers every step in the customer journey; from creating compel- ling narratives that shape the experience to defining signature moments that enable people to connect with brands emotionally. Having lived & worked in London, Sydney & Singapore his clients have included brands such as Dell, Lexus, Proctor & Gamble, Apple, DFS & Harrods. In addition to being published nationally and internationally, James is frequently a speaker at leading Industry conferences. James received his his BA Hons Furniture and Product Design from Kingston University in London. He is recognized with Chartered Designer status by the Chartered Society of Designers. A Certified Interior Designer - Commercial (California). Professional IIDA Member & NCIDQ Certified Inte- rior Designer. Professional Member and past International President of the Retail Design Institute. He is an Editorial Advisory Board Member of design:retail Magazine.