VMSD magazine, Editor-in-Chief/Associate Publisher
Jennifer is the Editor-in-Chief/Associate Publisher of VMSD (Visual Merchandising and Store Design) magazine and is a 25-year-veteran print journalist who has researched, spoken and written extensively on the strategy, design and marketing of retail and consumer brands and new products. She is the former editor-in-chief of BrandPackaging, a publication dedicated to covering the intersection of marketing and packaging, and chair of its annual conference, Packaging that Sells.
Born in New York City, Jennifer has enjoyed time living abroad, in Mexico City and Caracas, Venezuela, as well as traveling extensively and currently calls the Chicago area home. The opportunity to experience other cultures from a young age contributed to her love of travel, design, art and art history, food and photography. VMSD is celebrating its 122nd year covering the visual merchandising and store design marketplace.