Leo van de Polder
Shop!, Global Development Director
With over 38 years working experiences in national and international Food & Non- food Retail
22 years at Retail companies
Specialty stores, Family companies, Chains and Department stores.
Marketing, Sales, Category, Concept development and Design.
9 years at Creative agencies
Identity, Brand, Formula, Concepting, to and In-store communication and Design
Shopper insights & to and In-store Execution
7 years at Popai Benelux, part of The Global association for Marketing at Retail
And since 2015 Leo is working for Shop!
Book Instore ABC
Book Shopper Insights
Columns in Magazines
National & International speaker, at Conferences, Events, Companies, Universities and Business schools
Recognized business leader in Retail Communication, by SBB the Organization for Vocational Education and the Labour market SBB is funded by the Dutch Ministry of Education.