Edgars SA, Head of Marketing
Nicky Correia is an innovative brand-builder who has led the marketing of iconic South African brands including Wimpy, Mugg & Bean, and the irreverent Nando’s for over 20 years. Her global portfolio includes Burger King, RCI, InterContinental Hotels Group, and now she’s part of the multi-award winning marketing turnaround team for the Edgars brand
The past year, the turnaround team, led by Nicky and agency VMLY&R South Africa, scooped a Bronze Entertainment Cannes Lions Award as well as four Loerie Awards . Nicky attributes her success to those she surrounds herself with at work, as well as her agency partners who she says she always works with as a natural extension of the marketing team – as ‘partners in building brands’.