Serafino Melloni is Managing Director in the area of Digital Experience at Richnerstutz AG. Richnerstutz AG develops and produces everything that turns communication into a three-dimensional experience. Serafino Melloni leads the Digital Experience division and is responsible for innovation for product, service and business development.
In his previous position as Head of New Business Initiatives, he developed strategies and business concepts in the area of live marketing for exhibitions and events at the MCH Group.
He gathered his many years of experience in the field of technical solutions for events as a founding member of what is now Winkler Livecom AG. There he has accompanied customers such as ABB, Siemens, IBM, Zimmer, Samsung, Swisscom and Novartis in their live marketing events.
Serafino Melloni is a trained electronics engineer and has completed the MBA course in executive format with specializations in change and innovation management.