Simon Hathaway

Outform Emea, Managing Director, EMEA, at Outform

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Simon Hathaway is MD at Outform EMEA -  the global agency working with some of the world’s leading brands to give people reasons to visit stores time and time again.

Simon is a pioneer of retail experience, working with technology that is transforming our expectations of shopping and leading the way in the future of retail experience. He’s worked with brands including Absolut, Motorola, Peroni and Clarins on their retail environments, heading up agencies at the forefront of the field.

Simon was lead Korean agency Cheil’s retail experience operations as president & global Head of RX – the agency is most famous for creating the Tesco Homeplus virtual store in a Seoul subway - and its partnership with Samsung. And he spearheaded Saatchi & Saatchi X’s growth in retail, as EMEA CEO and chairman of its Worldwide Creative Board. He's also done a stint client-side, as CMO of Dessault Systemes, before joining Outform.

Simon is a recognised authority on shopper marketing, with 20 years in marketing and experience in almost every discipline. He is also a past chair of the Marketing Agencies Association.